Last.fm and Ten Years of Web 2.0
Ten years ago yesterday I scrobbled my first tracks to last.fm . What's scrobbling? On last.fm, scrobbling refers to automatic music track logging to the internet. For me, uploading a record of my music listening habits was my first real experience with "Web 2.0." Remember Web 2.0? It referred to websites of user-generated content that enabled virtual communities and interoperability. Now such sites are too ubiquitous on the web to warrant a special designation — they're just the web . But that wasn't true in 2006, and even though I'd been putting content on the internet since 1996, at the time it was enough to make me a little nervous. What did these strangers want with my data, and what was in it for me? Ten years and 24,941 scrobbles later, I have my answer: I have a really cool record of all the music I've listened to the past 10 years! Well, not "all," technically: I've certainly listened to music in places and on devices that didn'